Given the stressful lifestyle we all have these days, skipping meals almost becomes quite frequent in our daily lives. But end of the day, we all know the harmful affects of skipping meals on our overall health, but despite knowing this fact, we tend to oversee it and also sometimes the situations just don’t allow us time to have a peaceful meal. So do we have solution…? yes we do, My Daily Meal is a revolutionary product that has been launched to stop you from skipping meals and eating junk food in your busy schedules. myDaily Meal is a Perfectly Engineered Meal Replacement Shake that provides exact nutrients including Proteins, Carbohydrates, Fats, Minerals, Vitamins and Fiber as required by your body in 1 meal. This gives perfect nutrition to your body within 1 min. It has been founded by Four Fountains De-stress Spa (www.fourfountains.in) team. The co-founders are Anurag Kedia, Saurabh Garg and Sunil Rao.
“We believe that this is the real food-tech. While most of the players have been working around logistics and delivery, myDaily Meal is working on the real scientific aspect of food to make sure that you get perfect nutrition anytime, anywhere in few seconds. In our busy lives we end up either skipping a meal or eating junk food due to lack of time at least 10-15 times in a month. This positions “myDaily as a perfect solution to this urban problem” said Co-founder and Business Head Saurabh Garg, who is an IIT Bombay and IIM Ahmedabad Graduate with almost a decade of experience in healthcare with Four Fountains De-stress Spa.
How did it start?
“myDaily started as a project to solve the problem of quick, convenient and healthy meal in our busy urban schedules. As entrepreneurs, we as well as people around us, were struggling to get the right nutrition in our tight schedules. And very quickly we realized that it is a problem faced by people well beyond the start-up world. Almost any working professional in today’s fast paced life has to face this problem multiple times in a week”, said Saurabh.
Science behind it
myDaily Meal got together with a team of formulators and under the guidance of Dr. Ezhil Arasan, an ex-Dr. Reddy’s Research Scientist and a consultant with various nutraceutical and nutrition companies, myDaily was formulated. “The single guiding principle was that it should be ‘The Healthiest Meal Possible’ and should replace any meal completely giving entire nutrition as required by the body. It makes you full for the next 4-5 hours till your next meal”, says Sunil Rao, Co-founder, who is an SPJIMR Alumnus with almost a decade of experience in healthcare marketing.
“It took more than a year to get the product right. We started with looking at the entire 334 pages of Recommended Dietary Allowance by Indian Council of Medical Research and doing various analyses to get the nutrition requirements. Then came the lab samples and post tens of iterations and hundreds of tasting sessions we have a product that we are really proud of. Saurabh was very particular that the product should taste great while having perfect nutrition profile”, says Dr. Ezhil Arasan, the scientific mind behind myDaily.
What does it contain?
Each pack of myDaily – The Perfectly Engineered Meal Replacement Shake has ¼th of your daily nutrition requirements including energy, proteins, carbs, fats, fiber, 12 essential vitamins and 13 important minerals. It has no added preservatives, artificial colours and is completely transfat free. myDaily is prepared using ingredients of natural origin. All the ingredients contained in the formula are essential nutrients needed by the body on daily basis. These ingredients are deemed safe by Food Safety and Standards Authority of India (FSSAI) and are not known to cause any side effects.
“myDaily Meal comes in a pack of 115g that just needs to be mixed with 350 ml water and the perfect meal is ready in less than 1 min. It is a unique product with perfect nutrition and convenience coming together. It is manufactured at a 3P location in Himachal Pradesh. It meets all stringent quality standards as required for a food product”, says Anurag Kedia, Co-founder, who is also an IIT Bombay and IIM Ahmedabad graduate.
The firm has an ambition to grow aggressively in the near future. It is a real problem that affects millions of people everyday across the globe.
“myDaily has immense growth potential. The market size for skipped meals itself is more than $10 bn in urban India. Apart from it being a business opportunity, we feel that skipping meals is a genuine problem as it leads to various health issues. In the short term we would focus on selling myDaily through all Four Fountains outlets, select modern trade outlets and online through our website and marketplace partners. We would also look at some strategic alliances. We have already started getting enquiries from markets like Philippines, Vietnam, Indonesia etc. This is a problem that is a global problem and we feel that we can definitely look at a global brand with myDaily”, says Saurabh.
I recently tried both Chocolate and Vanilla flavours and loved them. They were very filling as well and I know for sure that if at all now I am bust in meetings or traveling, My Daily Meal is going to be my saviour and companion, so that I don’t miss out on the required nourishment. I even went a little experimentation with the Vanilla flavour and turned it into a nice strawberry smoothie by adding strawberry crush to it.
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