Fashion and sports enthusiasts got a spectacular treat as India’s leading online fashion portal, Jabong and recently launched Active Lifestyle Brand Seven by MS Dhoni, hosted an event with the modern-day cricketing legend and India’s One Day International cricket team captain MS Dhoni himself. Mahi was in Delhi to meet the winners of Jabong’s contest to promote the addition of the freshest active lifestyle brand Seven by MS Dhoni to its portfolio. Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women, is now available on Jabong from a price point starting from Rs. 500 up to Rs. 4999.
The event began with the MC interacting with the audience through a cricket quiz and some active lifestyle engagements where in lots of tee-shirts from Seven and vouchers from jabbing were to be won. It was indeed a fun session.
And then the man himself walked inside the room and there were loud cheers everywhere as people went crazy on just seeing the captain of India Cricket Team walk inside.
He was asked on his idea behind bringing up the brand and here is what he had to say
Dhoni felicitated the seven winners of the online contest along with Mr. Arun Pandey, Chairman & MD of Rhiti Group (parent company of Seven) and Rahul Taneja, Chief Business Officer of Jabong. Speaking at the event, M.S. Dhoni, Brand Ambassador-Seven told his fans, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by MS Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle.”
Rahul Taneja, Chief Business Officer, Jabong, said, “Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Mahi’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion.”
Arun Pandey, Chairman & MD, Rhiti Group added, “We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong.”
Jabong is known for having introduced a multitude of sports brands in India in the past. As one of India’s top online sportswear destinations, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5×5 Turf War among others.
Mahendra Singh Dhoni has made his way into the hearts of millions of fans all over the world with his enviable list of records. He is the first captain in the history to win all three ICC global events, the first Indian captain to win 100 ODI matches, the first Indian wicket-keeper to hit a double hundred in Tests and the first Indian wicket-keeper to complete 4,000 runs in Test cricket. He also holds the records for the highest score by a wicketkeeper in a One Day International, the most number of dismissals in ODIs and Tests by an Indian keeper, the highest number of centuries while batting at Number 7 in ODIs, the highest number of sixes in international cricket as a captain, the most stumpings in international cricket and the most T20 international matches won as a captain.
See here the message he has for the youth today..
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one’s own sense of style.
About Seven by MS Dhoni
Seven, a fitness and active lifestyle brand, fosters the free spirited youth of today and lives by the principle of revolutionizing the democratization of sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Each Seven’s product incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort. For more information, visit www.7.life.
About Rhiti Group
Mr. Arun Pandey in New Delhi founded Rhiti Group in 2007. This group has companies involved in the business of sports talent marketing, sports event management, film & entertainment and active lifestyle retailing. RS Seven Lifestyle (P) Ltd is the retailing arm of the group, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. For more information about the group, visitwww.rhitisports.com.
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