Aspri Spirits, leading importers and distributors of some of the finest brands in the world of Wines and Spirits hosted a master evening class with Mr. NILS BOESE, Brand Ambassador- Mast Jägermeister SE, on 22nd June 2016 at Bandstand, Hauz Khas, New Delhi.
The evening commenced with Mr. Nils Boese taking the patrons through Jägermeister profile and sharing his experience with the brand. He took them on a voyage of Jägermeister history and shared some interesting insights about the company and the brand. He also demonstrated interesting ways of creating exquisite cocktails with the unusual spirit.
Mr. Nils Boese is a renowned bartender and has a rich experience of 25 years. He runs his own small bar in Hildesheim, Germany, which is close to Wolfenbüttel where Jägermeister is meticulously produced. He is working with Jägermeister since 2010 as a Brand Ambassador.
Jägermeister, recognized as a unique herbal spirit, is made from 56 different herbs, blossoms, roots and fruits, including star anise, cinnamon, ginger and a secret set of herbs. It is the world’s 8th best-selling premium spirit brand and it also ensures to remain the World’s favorite herbal liqueur. Best served as an ice-cold shot, Jägermeister is a versatile spirit, which can be used as a premium ingredient in cocktails and long serves.
Nils first made us all taste the ice-cold Jägermeister shot, and it tasted amazing, and I think being ice cold plays a very important role in enhancing the taste of the drink.
Nils then also prepared some unique cocktails, twisting the taste around with Jägermeister and each one of his cocktails was amazing. He prepared one particular cocktail with tea, and it had a very refreshing taste.
Matt Djokovic, Regional Director Asia mentioned “India represents one of the most important growth opportunities for Jagermeister, not only within Asia, but globally. With a booming young adult population – around 19 Million Consumers will reach legal drinking age every year in India – we feel Jagermeister is uniquely positioned to leverage the strengths which have made it the 8th largest imported spirit in the world”
And here is Nils talking about his bartending experience over the years and his association with Jägermeister.
It was great fun attending this master class and learning to make so many cocktails.
About ASPRI: Aspri Spirits Pvt. Ltd. was established in 2004. The company today represents some of the finest brands in the world of Wines and Spirits and is one of the leading players in the imported alcoholic beverage segment. The company with its commitment to ensure highest quality standards focuses on the sales, marketing and distribution of its diverse portfolio and is dedicated to building premium international brands in travel retail and domestic markets across South Asia.
About Jägermeister:Jägermeister was created by Curt Mast in Wolfenbüttel, Germany, more than 80 years ago. Now one of the world’s most popular spirit brands and rated the top liqueur brand around the globe, it is still produced in its original form by Mast-Jägermeister SE, the family owned business founded by Curt’s father, Wilhelm Mast.