Turkish Airlines, Europe’s best airline for five consecutive years*, this week takes David Guetta’s UEFA EURO 2016TManthem to the 24 competing nations in this year’s tournament. Football and David Guetta fans in each participating nation can enjoy bespoke music videos with a local twist. The star’s music video for ‘This One’s For You’ was unveiled on Friday, 10 June. The Turkish Airlines presented film amassed nearly half a million views within its first day.
Turkish Airlines is the Official Airline Partner to this summer’s competition, and has taken part in a number of initiatives to ignite passion in Europe’s football fans. As the carrier that flies to the most international destinations, Turkish Airlines takes an active interest in Europe’s sporting and cultural events.
Passengers travelling on Turkish Airlines will be able to stream it on their in-flight entertainment systems. As part of Turkish Airline’s #EuropesBest campaign, the carrier has also teamed up with music streaming service Spotify. To bring to life the diversity of Europe’s footballing fans, the top-charting songs from each competing nation is aggregated into a playlist (called Europe’s Best Songs), which is available on Spotify or on the campaign’s microsite, meeteuropesbest.com.
Ahmet Olmuştur, Chief Marketing Officer (CMO) of Turkish Airlines, said: “Music has always been a big part of football. Chants that echo around stadia have brought fans together for decades, and this new song and video from David Guetta will do just that. Turkish Airlines is thrilled to be featured in the ‘This One’s For You’ video, and we’re all looking forward to a successful tournament.”
‘This One’s For You’ was written and produced by David Guetta and features Zara Larsson, the latest Swedish pop sensation. One million fans also took part in the recording of the song through a special application created by UEFA. David Guetta performed the song at a free concert under the Eiffel Tower in Paris on June 10.
Turkish Airlines, Inc.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 319 (passenger and cargo) aircraft flying to 289 destinations worldwide with 240 international and 49 domestic. According to Skytrax survey of 2015, Turkish Airlines was chosen “Europe’s Best Airline” for the fifth and “Best Airline in Southern Europe” for the seventh consecutive year. Having won in 2010 the world’s “Best Economy Catering Service”, in 2013 the world’s “Best Business Catering Service”, and in 2014 “Best Business Catering Service” awards, Turkish Airlines was awarded the world’s “Best Business Class Lounge Dining” and “Best Business Airline Lounge” prizes in 2015 Skytrax survey. More information about Turkish Airlines can be found on www.turkishairlines.com.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries For additional information visit www.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.